25 May Tolerating Ambiguity
It makes sense that if you can stand to hover in the gray areas between black and white distinction, you might get to a more creative outcome. But how do you cultivate this tolerance for ambiguity?...
12 Dec Creative Process Primer
Posted on: Saturday December 12, 2015
in How We Work
Some people think that creativity is a bit of magic or genius – it can be – but we’d argue that it’s possible to be very deliberately creative by using a process. II's methodology is based on the Creative Problem Solving Process (CPS), a multi-step...