In the realm of continuous improvement and growth, we know giving and receiving feedback is the fuel for progress.  Yet it’s not something everyone feels comfortable doing. Giving feedback can be awkward, especially if you feel the news you're delivering contains criticism.  It’s not any easier to be on the receiving end, if all you hear is a negative critique.  

In general, the language of creativity tends to be more positive and supportive. That shouldn't be misinterpreted being too nice or going easy on ideas that require rigorous improvement. It just means the approach is productive rather than destructive; the vocabulary is generous before...